The vegetarian lifestyle isn’t restricted to consume less calories or eating yet incorporates the full range of an individual’s life decisions, including things like skin health management and beauty care products.
With additional purchasers contradicting creature testing and the utilization of creature determined fixings, various veggie lover magnificence brands have sprung up as of late.
To qualify as veggie lover, a beauty care products producer should not utilize any creature items or results. Creature testing is not feasible as well.
South Korea, a country that is excited about staying aware of the most recent magnificence patterns, has as of late seen an extension in its veggie lover excellence market. More nearby vegetarian magnificence brands are anxious to advance themselves as moral other options.
Melixir is a veggie lover healthy skin brand established in August 2018. Lee Ha-na, the organizer and President, worked for a beauty care products organization situated in the US for a very long time.
“I became baffled with how beauty care products organizations think of promoting systems even prior to settling on the items. They reliably send off new items, telling purchasers they need to an ever increasing extent,” Lee said at a new press occasion organized by worldwide home-sharing stage Airbnb.
“I needed to zero in on values for everyone’s benefit – – for example, establishing a manageable climate,” she said.
Since there are as of now fruitful US marks that produce veggie lover cosmetics, Lee chose to steer an opportunity toward another path, sending off a vegetarian skin health management line.
“K-magnificence is addressed by impeccable skin. However Melixir doesn’t proclaim about being a Korean brand, I figured we ought to zero in on skin health management, intelligent of the market pattern,” Lee said.
As per Lee, the brand’s most faithful clients are vegetarians. Be that as it may, it has nonvegan clients as well, who purchase the items since they love creatures. To speak with likely purchasers, the brand at times has vegetarian gatherings at its display area in Itaewon, focal Seoul.
One more driving brand available is Cherished Dahlia, possessed by startup Baram Worldwide.
Dear Dahlia charges itself as a “renown veggie lover magnificence brand” roused by dahlia blossoms. The brand advances clean magnificence and holds that cosmetics shouldn’t think twice about usefulness.
Not at all like Melixir, it zeros in more on cosmetics items, from lipsticks and eye shadows to blushers. Beside its allure as a vegetarian stunner brand, it likewise offers marble-designed cases that youthful purchasers love.
“We understood that traditional creature subsidiaries are not expected to make superior execution cosmetics items. It required greater investment and exertion, however it was conceivable,” said Alice Heo, who is responsible for advertising for the brand.
Dear Dahlia retails in seven nations and its items are accessible from the upscale retail chain Galeries Lafayette in Paris. As indicated by Heo, the brand enters another country like clockwork.
“Vegetarian excellence is certainly a thought that creates more interest abroad, particularly from the US, South America and Bedouin nations,” Heo said. “Yet, we are certain that Korea’s advantage in veggie lover excellence has been developing quickly.
“Clients who like our image are not really vegetarians, however the individuals who have pets and love creatures,” she said.
All things considered, vegetarian magnificence actually presently can’t seem to turn into a standard pattern. Korean beauty care products monster Love Pacific has been discussing the need to go mercilessness free for quite a long time. It formally prohibited creature testing in 2013.
Be that as it may, the organization was not so effective with its vegetarian skin health management mark Gaondodam, and needed to close it down in 2018.
“Vegetarian excellence isn’t an area high in deals. We truly do have items that are made with great fixings however accreditation is an issue, so they are not named as veggie lover items,” an authority from the firm said.
Chicor, a wonder brand claimed by retail monster Shinsegae, has not many veggie lover items in its setup.
“We don’t monitor vegetarian excellence brands or things. Natural might be a pattern, as clients are delicate about fixings. Yet, veggie lover has not been a significant pattern yet,” an authority addressing the establishment said.
Yet, Lee Ha-na of Melixir is certain that vegetarian excellence can become something greater later on.
“We are certain in light of the fact that it is the best thing. It is tied in with establishing a superior climate, safeguarding the creatures. Vegetarian magnificence will be the standard. It simply needs some time,” she said.
